How to Add Links to TikTok Posts Easily

 How to Add Links to TikTok Posts Easily

TikTok is one of the most popular social media in the world, including in Indonesia. Aside from being an entertaining social media tool, TikTok can also be a place to start a business. To start a business on TikTok, you must know how to add links to TikTok posts.

How to Add Links to TikTok Posts Easily

How to Add Links to TikTok Posts Easily

You can direct the link from the TikTok post later to make visitors see the products you sell. You also need to know, for now the link in the TikTok post is only limited to TikTok shop accounts. Interested in using TikTok for your business? First, read the following information.

What is TikTok Shop?

Before knowing how to add a link in a TikTok post, it is very important for you to know what a TikTok shop is. TikTok shop is a feature that TikTok has introduced since September 2021.

With the presence of this feature, it allows content creators on TikTok to promote their products or services on TikTok. The presence of the TikTok shop also makes it easier for TikTok users to find out the goods or services offered by the content creator.

This feature is the answer along with the increasing response to various brands promoting on TikTok. According to a trusted source, around 49% of TikTok users will buy a product after seeing an ad, review or promotion from TikTok.

How to Create a TikTok Shop Account

After knowing what a TikTok shop is, of course it is very important that you know how to create a TikTok shop account before knowing how to add a link to a TikTok post.

The way to create a TikTok shop account is very easy, here is the sequence or steps you can take to create a TikTok shop account and use TikTok as a place to increase your sales.

Visit TikTok Shop Seller Center

Select the Sign Up menu

Enter your TikTok account

Follow the steps to verify

Fill in the required data

Wait for confirmation from TikTok via the email you registered

After doing all the things above, then you already have a TikTok shop account which you can later use to promote and sell your business goods on TikTok.

How to Add a Link in a TikTok Post

Once you have a TikTok shop account, then you can add a link to your TikTok post. This link will later lead to your business product. The following is a sequence of steps for adding a link in a TikTok post.

You just need to create a video content as usual on TikTok, but make sure that your TikTok account is already using TikTok business

Click on the add link section before posting the video

Choose the product you want

By choosing the product you want, TikTok will directly direct visitors to the TikTok shop and visitors can choose the product that is added to the TikTok video content.

If the product is not yet in the TikTok shop window, then you can also directly add the product to the feature

Types of Ad Types on TikTok Shop

After knowing what a TikTok shop is, how to create a TikTok shop account and how to add a link to a TikTok post, another important thing you need to know is the types of ads on the TikTok shop.

There are three types of ads on TikTok shop that you can use for your business. To get to know more about the three types of ads on TikTok shop, first consider the following explanation.

Collection Ads

The first type of ad on TikTok shop is collection ads. This type of TikTok ad allows you to include a slide containing your product that can be swiped while the video is showing.

Each slide that appears will display a variety of different products. When one of the images is clicked, the video's visitors will be directed to the gallery page where they can view all the products and make a purchase.

This type of ad can also be used to direct someone to a business website. This type of advertising is also often used for limited time offers, seasonal sales, and new product launches.

Dynamic Showcase Ads (DSA)

The second type of ad on the TikTok shop is Dynamic Showcase Ads or DSA. DSA allows you to promote various products through video content that you can personalize or customize.

Dynamic Showcase Ads or DSA will produce videos that can be targeted at specific audiences according to their interests and activities. TikTok will also help you use this type of ad because TikTok has provided various types of Dynamic Showcase Ads or DSA templates that you can use.

Lead Generation

The last type of advertising on TikTok shop is lead generation. This type of ad is available in in-feed video ads which will help a brand to collect information from TikTok users by using online forms. Lead generation is the type of advertising that is most suitable for a brand that has a long sales cycle such as a product in the service sector.

Tips for Selling Products on TikTok Shop

After knowing various things to how to add links in TikTok posts and also the types of ads on the TikTok shop, here are some tips for selling products on the TikTok shop.

1. Optimizing Product Catalog

After knowing how to add links in TikTok posts, the first tip for selling products on the TikTok shop is optimizing the product catalog. The product catalog on your TikTok account is a storefront that will display your products. Make sure you optimize your product catalog to attract customers.

Make product photos that are easily recognizable as well as attractive. Don't forget to provide a product name with a maximum of 34 characters. You must also provide a detailed and clear product description.

It should also be noted that you don't need to add the link in the product description section because the link cannot be clicked on the product description section.

2. Promote TikTok Shop

After your TikTok storefront is ready, don't forget to promote your storefront and TikTok shop account to your customers. Direct people who visit your video content to your TikTok storefront. This is important so that visitors to your video content can see the entire product you are selling.

3. Promote Products

The next tip that is very important is to promote the product. Never forget to promote products in your TikTok shop account catalog. You can mention products in your TikTok video content and never be shy about doing so. Never forget to be as creative as possible so that people will be more interested in your products.

4. Collaborate with Influencers

The last tip is to work with influencers. You can take advantage of the services of influencers who many people consider them to be more creative, unique and more able to influence many people and can increase the sales of your products. It's also important to know how to add links in their TikTok posts.

Working with influencers is also the easiest way to get new customers. Besides being easy, this method is also more appropriate for reaching new customers. The thing you need to pay attention to and make sure is to use the services of an influencer that suits your business.

How to Shop on TikTok

After knowing many things such as how to add links in TikTok posts to important tips for selling products on TikTok, another important information you need is how to shop on TikTok.

This information is important for you to know, especially if you want to buy a product on TikTok. The following is a step-by-step order of how to shop on TikTok

Open the TikTok app from your smartphone

Visit the account of the store you want to buy the product for, you can also use the hashtag #TikTokshop which will make it easier for you to find the store you want

After finding the store, click on the shop icon to see the various products that the store or account offers

Choose the product you want

Click “Buy Now” or “Add to Cart”

Enter your address in the "Shipping Address" section

Enter the payment method you will use in the "Payment Method" section

After doing all these things, click on the “Place Order” section to complete your purchase

After that, the account or store will confirm your purchase

Come on, Run Your TikTok Shop Right Now!

That's some important information about how to use TikTok as a place to promote your goods or products. Starting from understanding what a TikTok shop is waiting for, which is a TikTok account to run your business, how to add links in TikTok posts, important tips, to how to shop on TikTok. Hopefully this information can help you in growing your business.

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